September 1, 2021
PRESS RELEASE
Apple Changsha opens in China on Saturday
Changsha, China Apple today introduced Apple Changsha, the first Apple Store in Hunan Province. Located in the heart of the provincial capital, Apple Changsha’s location offers easy access to customers in central China.
“We are thrilled to open in Changsha, a community filled with creativity and a deep cultural heritage,†said Deirdre O’Brien, Apple’s senior vice president for Retail + People. “So many of our team members already live in Hunan Province, and they are ready to welcome and support their neighborhood in Apple Changsha. “
The new store is located in the famous Changsha IFS Mall and faces bustling Huangxing Road, one of the city’s main urban attractions. Visitors entering the store from the outside will experience the uniquely designed double-height facade, which features an all-new gradient frit and mirror coating treatment that blurs the top-to-bottom transition and changes its appearance at different times of the day. the day or the seasons. The all-new glass facade was sustainably made in Tianjin, China, and is the first Apple Store in the world to use this facade technique.
From the inside entrance of the mall, customers will immediately experience the Forum and the free-standing video wall, which houses the Today at Apple sessions. Led by Apple Creative Pros, free daily sessions provide creative inspiration, teach hands-on skills, and help customers learn how to do more with their Apple products. To celebrate the grand opening, Creative Pros will host the exclusive Today at Apple “Art Walk: Discover the Colors of Changsha” session from September 5, giving customers the opportunity to explore the city and capture its vibrant colors on iPad. Pro. Visitors can register for the session today at apple.com.cn/today/event/art-walk-discover-the-colors-of-changsha.
Around the forum are display tables and avenues, where customers can explore selected Apple products and accessories or receive personal technical support from Geniuses. Across the store, customers can get help with purchases from Apple Specialists and learn more about monthly finance options, Apple’s trade-in program, or try out the new Apple Pickup service.
The new store has nearly 100 highly skilled retail team members, who collectively speak many languages, including Chinese, English, Japanese, Korean and French.
Apple Changsha opens on Saturday, September 4 at 10 a.m. CST in China. The store will open with the same health measures for retail team members and visitors as at all Apple Stores across China, including a mask requirement, temperature checks and social distancing. .
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple is the world leader in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS, and tvOS – deliver seamless experiences across all Apple devices and provide users with revolutionary services including the App Store, Apple Music, Apple Pay, and iCloud . Apple’s more than 100,000 employees are dedicated to making the world’s best products and leaving the world a better place than we found it.
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