CapBridge Financial Group Launches NFT PONTE(TM) Division to Enable Digital Collectibles and eVouchers for Brands, Alongside Private Markets Capital Solutions
CapBridge’s PONTE™ will help businesses drive customer engagement and brand activation through new digital collectibles and e-vouchers;
PONTE™ services complement the existing suite of capital raising and project finance solutions available on the fully integrated CapBridge 1exchange private markets platform;
The expanded suite of solutions will deliver a highly sought-after integrated two-pronged approach to growth financing and customer engagement that businesses need today.
SINGAPORE, Feb. Feb. 8, 2022 /PRNewswire/ — Singapore Global private markets group CapBridge Financial Group (“CapBridge”) has launched PONTE™, a new division dedicated to the development, marketing and trading of non-fungible tokens (NFTs) for new and existing clients. The new division will be administered separately from the licensed entities within CapBridge and will further expand CapBridge’s current suite of private market capabilities with Ethereum-based and related blockchain NFTs. With this new unit, individuals and businesses will be able to access an even more comprehensive and dynamic private markets experience with CapBridge. Based in a leading global financial center SingaporeCapBridge owns and operates a digital private wealth management platform (www.capbridge.sg) and that of Singapore first private stock exchange built on the public blockchain (www.1x.exchange) – both entities operate under license from the Monetary Authority of Singapore.
The new PONTE™ entity (www.ponte.exchange) responds to growing demand from CapBridge’s existing pool of brand and asset owners, who are increasing their exposure to virtual collectibles as part of customer engagement strategies. The division will support strong demand from its existing and growing pipeline of asset owners and enterprises looking to leverage blockchain to develop proprietary and third-party branded content.
PONTE™ is also backed by strategic shareholders with extensive networks in South East Asia, hong kongand South Korea. With this strategic connectivity, the division is expected to capitalize on the growing interest in NFTs from sports, media and entertainment brands and creators in these key markets.
With PONTE™, brand owners can create, present and sell new NFTs, including eVouchers, using blockchain protocols based on Ethereum technology that connects thousands of motivated private assets around the world. The new division is fully equipped to support companies and brands in the design, launch and sale of NFTs and eVouchers. ConsenSys, a market leader in blockchain technology and Ethereum software company, is the strategic technology partner of 1exchange, CapBridge’s regulated private exchange. Certain NFT assets built on the public Ethereum blockchain can be traded as well as withdrawn and traded on other markets – providing content owners and individuals with a flexible and robust space to maximize opportunities in the NFT space.
Johnson ChenFounder and Chairman of CapBridge, said, “Digital ownership has long been a key tenet of our technology-driven private asset gateway. NFTs have opened up new avenues for businesses and brands to engage with customers and subscribers in creative and meaningful ways. from real estate to art, our blockchain-based tokenization engine can transform these valuable assets into virtual assets that have a deeper connection with investors, customers, and subscribers through various monetization and engagement options, while providing higher monetization potential for asset owners.
The planned addition of the e-wallet function in the second quarter of 2022 will further differentiate PONTE™ as an optimal choice in Asia for creators, asset owners and NFT-savvy individuals. While the platform will initially support NFTs based on the Ethereum standard and Ethereum Layer-2 protocols, other NFT protocols will be gradually included.
On the growth potential of NFTs in AsiaChen said, “Even though the world’s top brands recognize the importance of virtual content, Asia still lacks an effective, community-centric, user-friendly platform to spawn creativity and connectivity for many creators and their supporters. With our latest addition of a dedicated NFT unit, we hope to build the best assured platform possible in Asia for the NFT community and private digital assets. The strong support of our strategic shareholders and technology partners will allow us to connect with leading brands in Asia who want to create unique experiences for their customers, while allowing us to guarantee the providence and authenticity of the NFTs issued.”
He concluded: “With this new service adapted to the new economy, we want to support brands in their capital and customer engagement needs and help promote creativity, connectivity and community by connecting from Asia expand the NFT space with the world.”
For more information about PONTE™, please visit www.ponte.exchange.
About CapBridge Financial Group
CapBridge Financial Group is a digital financial group that helps businesses and investors unlock value through a unique integrated approach to private markets. Headquarters in the global financial center Singaporeour integrated services offer two-pronged growth finance and customer engagement solutions for businesses and investors.
Our comprehensive private markets infrastructure includes CapBridge Pte. ltd. (www.capbridge.sg), a digital wealth management platform with a Capital Markets Services license granted by the Monetary Authority of Singapore (MAS). The platform enables HNWIs and affluent segments to invest in highly sought-after private equity (PE) products and is a separate legal entity from CapBridge Financial; 1X Exchange Pte. ltd. (www.1x.exchange), a blockchain-based public private stock exchange with a Recognized Market Operator license granted by MAS and considered to be the third financial center board; as well as PONTE™ (www.ponte.exchange), a unit dedicated to the marketing and trading of non-fungible tokens (NFTs) and separate from licensed platforms.
For more information about CapBridge Financial, visit www.capbridgefinancial.com.
For more information about 1Exchange, visit www.1x.exchange.
For more information about PONTE™, visit www.ponte.exchange.
SOURCE CapBridge Financial Group