Klaviyo announces new features to help brands build stronger customer relationships this holiday season
Latest Offers Give Marketers Faster, More Effective Ways To Bring Creative Ideas To Life
BOSTON, October 27, 2021 / PRNewswire / – Klaviyo, a leading customer data and marketing automation platform, today announced a variety of new platform features to help brands design more effective marketing campaigns as the holiday season approaches. This collection of innovations will make it easier for brands to create and send relevant messages to help engage their audience across multiple channels. Brands will also be inspired by industry leaders for their best performing email and SMS content, all on an advanced engine capable of handling billions of messages and events at scale.
The new features, announced today during the last Klaviyo product event– double the SMS product launched by Klaviyo in 2020, by adding more robust and customizable offers for brands wishing to build relationships with consumers via SMS. SMS enhancements complement Klaviyo’s email marketing solutions, which also receive a creative boost with new publisher enhancements and a curated library of top performing email and SMS campaigns leveraging data from thousands of customers. by Klaviyo. Klaviyo is currently the only marketing automation platform that provides data-driven examples for email and SMS campaigns.
“Everyone in the ecommerce world is bracing for the holiday rush – and between supply chain issues, the lingering uncertainty of the pandemic, and recent changes in consumer data privacy, it’s becoming increasingly difficult for brands to find the right customers, “said André Bialecki, co-founder and CEO of Klaviyo. “This means that the more you can build strong relationships with your existing customers and maximize the value of your customer life instead of having to acquire new customers over and over again, the more successful you will be. We believe the features announced today will empower brands to create creative and effective campaigns that will help them build stronger customer relationships well beyond the holidays. “
New offers announced today include:
SMS improvements: Improvements to Klaviyo’s SMS offering make it even easier for brands to complement their email marketing with SMS. Specific improvements include:
Showcase: A gallery of thousands of templates and copies of high performing email and SMS templates created by real Klaviyo users to provide brands with the inspiration they need to power their own successful campaigns. Brands can filter by use case, industry, vacation, and results to ensure their campaigns are relevant and performing at a high level.
Model Editor Improvements: Updated with a new user-friendly interface, these new features help design a more intuitive experience so that users can bring their brands to life with minimal effort. Users can choose from dozens of beautifully designed email templates that they can customize to personalize them.
Forms Library Improvements: A comprehensive library of high-quality form templates optimized for desktop and mobile devices, designed based on best practice data from thousands of Klaviyo customers.
Scheduled reports: Brands now have the ability to configure reports to be automatically run and sent on a set schedule.
To learn more about these and other features of the Klaviyo platform, please visit: https://www.klaviyo.com/features.
Klaviyo is a leading customer data and marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to fuel highly targeted communications with customers and prospects. The hybrid model of customer data and the company’s marketing platform enables businesses to grow by fostering direct relationships with customers, without ceding their valuable data to popular high-tech advertising platforms. Over 275,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry are selling more with Klaviyo. Learn more about www.klaviyo.com.
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