Parlor Announces Partnership with Future Fair, Expanding Financial Access to Culture-Defining Art for All Fair Visitors
Parlor Collector’s Apartment
NEW YORK, May 06, 2022 (GLOBE NEWSWIRE) — Parlora pioneering start-up that is changing the way we discover and buy contemporary art online, has partnered with Fair of the future for revolutionize the in-person art buying experience at this year’s iteration of the avant-garde art fair of May 5-7, 2022.
In its current partnership with Future Fair, Parlor allows collectors to purchase artwork at the fair through monthly payments, creating unprecedented access to their own original artwork without the traditional upfront investment. . Fair visitors have the option to purchase artwork and split payments for up to 36 months (starting at $28/month for artwork priced at $1,000, with a purchase price maximum of $9,000). Parlor’s new finance app, launched at the fair, allows visitors to purchase artwork from any gallery, select a finance option and pay immediately. Additionally, Parlor sponsors the New Collector Lounge, providing a meeting point and programming space for collectors and gallery owners during the fair.
“Our highest priority has always been to create access for new and existing art lovers to purchase art and support artists’ careers. Our partnership with Future Fair and its visionary founders, Rachel Mijares Fick and Rebeca Laliberte , allows us to usher in a new era of buying art in person and online,” said the founder of Parlor Julien Siegelmann.
Launched in 2020, Parlor offers a curated selection of contemporary art from some of the most exciting galleries in New York and around the world, with resources to guide seasoned art buyers and newbies alike. Siegelmann discovered that galleries and museums kept 98% of their artworks in storage due to space limitations and saw a natural fit to create a platform that would make these works accessible to collectors, thus connecting the contemporary artists and galleries to new audiences and giving art lovers the ability to develop art collections alongside artists’ careers. Through Parlor’s innovative payment model, individuals and businesses can purchase these original and valuable works of art for affordable monthly payments.
“My experience with Parlor was great. I was able to find an artwork by an artist I already liked and pay for my purchase over time,” said Chris Omachi, Parlor collector. To further eliminate any friction associated with purchasing artwork, Parlor also covers the logistics and cost of delivering artwork and insures artwork to buyers’ homes, bringing revolutionary ease to the purchasing process.
ABOUT SHOW
Parlor is an online marketplace for art collectors at all levels. The platform partners with over 40 emerging and commercial galleries around the world and curates a curated selection of works by institutionally recognized and culture-defining artists. Parlor is backed by leading institutional investors including Maveron, Tribe Capital, Tuesday VC and Brand Foundry Ventures, and is advised by the former CEO of AXA Art Insurance and current Global Director of Gallery Relations at Art Basle.
CONTACTS
Kaitlin MacholzMarketing
Related images
Image 1: Parlor Collector’s apartment
Ricardo Gonzalez, “Good You Electric”, 2014, displayed in a Parlor collector’s apartment. Image: Zach Pontz.
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