Sean “Diddy” Combs and CÎROC Ultra-Premium Vodka Launch New #CIROCStands Campaign, Amplifying True Stories of Chicago’s Remarkable Black People
Culture Change Initiative Spotlights Four Remarkable Trailblazers in Honor of Black Excellence Month
NEW YORK, February 16, 2022 /PRNewswire/ — In celebration of Black Excellence Month, CIROC and Sean “Diddy” Combs are proud to unveil the latest iteration of their community-centric platform #CIROCStands, an initiative that supports black and brown voices through original video projectors, visuals and billboards, sharing inspiring true stories of progress, achievement and success.
Check out the interactive multi-channel press release here: https://www.multivu.com/players/English/9014651-ciroc-cirocstands-campaign-celebrates-black-excellence-in-chicago/
The next stage of the campaign takes the #CIROCStands mission to Chicago, the Windy City known for its entrepreneurial spirit and hometown pride, where it will amplify the successes of four black Chicago pioneers. Team up with the old Chicago basketball player Joakim Noah, media personality Angela Yee returns to highlight the bold and ambitious spirit of these local voices, sharing their unique stories in their own words.
“I’m so thrilled to have had the chance to interview these remarkable Chi-town heroes,” says Angela Yee. “They have such a profound impact in their communities, inspiring future generations and even this generation. According to BNC Newsblack American business owners are up 38% from February 2020 at August 2021. I think now is the perfect time to share these stories of black excellence with our community so that even more people can realize that their dreams are within reach.”
“Like someone who has done Chicago home over the years, I have always been proud to see how the people of Chicago support their own and continue to build the black community,” says Joakim Noah. “These community leaders, each of whom has charted their own path to success here in Chicagoshould inspire others to think creatively, work hard, and seize their destiny by building their own businesses in their own communities.”
“The stories of Black Excellence shared by these pioneers are so incredibly inspiring and uplifting,” said Adrienne Cuschieri, director of the CÎROC brand. “Through #CIROCStands, we are able to amplify these stories to the world and hope these examples of vision and ambition show that black excellence should be celebrated and recognized throughout the year.”
“CÎROCStands is not a moment, it’s a movement”, says Alaina Long, Vice President, Global Marketing, Combs Enterprises, Spirits. “This program has evolved with the needs of our community, and we’re proud to support entrepreneurs and businesses that represent our consumers.”
the Chicago profiles include:
– Ian Gonzalez by Last Lap Cornerstore. The Southside native and resident owns Last Lap Cornerstore, the first and only Black and LatinX owned running store on the Southside that has quickly become a staple in the community. Through his passion for running, Ian creates accessibility to nutrition and proper running gear for black and brown runners.
– Danielle Mullen of the Semicolon Bookstore and Gallery. Danielle is the mastermind behind Semicolon Bookstore & Gallery, Chicago largest bookstore and gallery owned by a black woman. Native Floridashe settled in Chicago and uses his passion for books to increase the literacy rate in Chicagocreating a space that nurtures the connection between literature, art and the pursuit of knowledge, to share black stories and black voices.
– Midge Welch of Issues Barber and Beauty Salon. Midge grew up around the corner from the living room she now proudly owns in the South Loop, which serves culture, community and cuts. An inspiration to black women in the community, Midge has dedicated over 17 years to creating an experience for black men that feels welcoming, while making people feel beautiful through her cuts, styles and conversations. unique.
– Darris Kelly and Sabrian’s Sleigh from the Chicago Flee Club. Best friends Darris and Sabrian own Flee Club, a sneaker and fashion boutique located in the heart of Chicago which specializes in rare shoes and clothing. What started as a scramble to sell unique second-hand sneakers is now a brick and mortar and hailed “the best consignment store in Chicago.” Hailing from the West Side, the owners have always had an entrepreneurial spirit and a passion for their community, making the perfect home for Flee Club right in the Chicagoshowing that you can overcome hardships and succeed despite your surroundings.
To learn more about the #CIROCStands platform, featured voices and their companies, visit @CIROC on Instagram.
About CÎROC Ultra-Premium Vodka
CÎROC Ultra-Premium Vodka is gluten-free and distilled from fine French grapes. a process inspired by over a century of winemaking expertise and craftsmanship, delivering a crisp, clean taste and citrusy nose. Launched nationwide in January 2003DIAGEO – the largest spirits and beer company in the world – made spirits history in October 2007 by entering into a strategic alliance with an entertainment entrepreneur Sean Diddy Combs, in which Mr. Combs and Combs Enterprises assumed leadership of all brand management activities for CÎROC. The flavor portfolio includes CÎROC RED BERRY, CÎROC COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC APPLE, CÎROC MANGO and CÎROC SUMMER WATERMELON. In June 2018, Sean Diddy Combs and Makers of CÎROC entered the brown spirits category with the introduction of CÎROC VS, Fine French Brandy. Please drink responsibly. Must be 21 or older to enjoy.
About DIAGEO North America
DIAGEO is a global leader in alcoholic beverages with an outstanding collection of brands including Johnnie WalkerCrown Royal, Bulleit and by Buchanan whiskeys, vodkas Smirnoff, Cîroc and Ketel One, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanquerays and Guinness.
DIAGEO is listed on the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and its products are sold in more than 180 countries around the world.
For more information on DIAGEO, its employees, its brands and its performance, go to www.diageo.com. Visit DIAGEO’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practices. Follow on Twitter and Instagram for news and information about DIAGEO North America: @Diageo_NA.
About Combs Spirits
Combs Spirits (CS) is a privately held premium spirits company established by Sean “Diddy” Combs in 2013. The company is co-owner of DeLeón Tequila and is responsible for all strategic marketing of CÎROC Ultra-Premium Vodka, both in partnership with Diageo. CS is focused on delivering high-impact, growth-oriented product development strategies that foster a sound business structure while emphasizing social responsibility – and has become known for its bold business moves, its energetic marketing and historic success.
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SOURCE CÎROC Vodka Ultra-Premium